Resume

Account Executive & Strategist

Freelance Strategist and Content Creator

Jan 2011 - Current

Self Employed

Marketing proposals and SWOT Analysis
Research, citing, and line editing
Technical copy for white pages and product packaging
Social media management and website maintenance

Account Executive and Copywriter

March 2022 - January 2023

Communications LAB

Conceptualized and executed campaigns, increasing reach up to 1,100% with team
Strategized and created social media editorial calendars, newsletters, blogs, website copy, and graphics for over 10 clients
Supported PR events and acted as a consultant for clients and stakeholders
Drafted video script templates and trained interns

Marketing Associate

June 2018- January 2020

Sticky Grams and Meraki Artisan Chocolate Bars

Conducted product research and oversaw development/compliance of CPGs
Audited inventory and processed purchase orders
Maintained strong client relationships
Collaborated on promotional items and supported public outreach events
Coordinated launch parties and assisted booths at conferences

Highlights

2022 MarCom Awards

Public Relations

Strategized Editorial Calendars and Digital Marketing collateral to support client initiatives. Clients won two Platinum MarCom Awards for Public Relations.

Skills

Digital Marketing

Google Search Ads and GAIQ Certified

Market Analysis

SEMRush Competitor Analysis Certified

Product R&D

Conceptualization, Compliance, and Packaging

Content Management

Copywriting and Social Media Calendars